GA4 vs. Universal Analytics: Understanding the Key Differences0

• Digital Marketing
• May 30, 2023

As we all know this is the last year of universal analytics (UA) and the final date is 1st July 2023. And after this date, the platform which comes into being is Google Analytics 4 (GA4). Since October 14, 2020, GA4 has been the default option for new Google Analytics properties, but marketers and developers