Upgrading To GA4 Exploring The Advantages And Disadvantages Over Universal Analytics0

• Digital Marketing
• June 1, 2023

This is Google Analytics 4 (GA4), the next generation of Google’s web and app analytics platform, replacing Universal Analytics (UA). By providing improved metrics, this update to Google Analytics allows you to gain a deeper understanding of how your customers use your websites and apps. Moreover, it offers a more user-friendly platform, allowing you to